Product Blog

In our electronic day and age, when things change daily and new technology affect the way we conduct our business one constant remains – the pen.  The ink pen is still the most important business tool that we have. It hasn’t changed much over the years in terms of design and functionality and equally it’s importance to conducting commerce has not diminished despite the onslaught of computers, PDA’s, cell phones, and the like. As a way to promote your business, organization, company, school or facility, it is one of the most effective imprinted items that you can choose.  In fact, writing instruments are second only to imprinted wearables – golf shirts, caps, t-shirts, etc. - in their popularity as promotional products.
If you look through your collection of writing instruments at this very moment, you are probably going to find some type of imprinted pen that you received from a business or organization.

Why?  Because they work!  Pens have lasting impact, far beyond the initial impression.  In fact, with most pens containing more than 1.2 miles of ink, you can usually be assured that your investment is receiving daily notice from the recipient.  However, even though pens are a necessity, people forget to carry them and then find themselves in situations that require a pen.  This leads to an excellent opportunity for businesses and services that require customers to sign receipts or documents – title companies, banks, restaurants, retailers, etc. – to provide imprinted pens with their logo and messages to the customer to complete the transaction.  

There are all types of situations that arise where pens are necessary.  That is why they are one of the most effective promotional items available today.  When thinking about your next marketing campaign, you may want to think about including an imprinted ink pen as an important component in that campaign.  They can be used effectively in a variety of ways:

• To create awareness – Pens are excellent items to use to make potential consumers or customers aware of your business or service.  Despite their size they have a generous imprint area on the barrel and clip.
• To generate traffic – Participating in a trade show, consumer show, fair, or tabletop?  You may want to consider using pens as a promotional giveaway to attract traffic to your booth or location.  Their perceived value and compact size makes them a hit with attendees/.
• To close transactions – As mentioned above, restaurants, retailers, home builders, financial advisors, and banks, to name a few, can use imprinted pens to promote their service and as a way to build repeat traffic.
• As incentives – Pens make excellent incentives for distributors, resellers and salespeople as a way to reward them for meeting and exceeding their sales goals.
• As gifts – Thank your customers for their business by giving them imprinted or engraved pens.  They make excellent gifts and will leave a lasting, positive impression in their minds.  In fact, few things in business have a greater impact than that of a customer signing your purchase order with the pen that you gave them as a gift.
• As souvenirs – Amusement parks, historical sites, resorts, and many more are increasingly using pens as souvenir giveaways as a way to promote return visits to their location.

There are limitless ways to use pens as a way to promote your business or service.  Their perceived value, compact size, utility, versatility, and attractiveness will always make a positive impression on the recipient.  Why don’t you include imprinted and engraved pens as a key component of your marketing campaign today so that you can immediately see a positive trend in your sales, customer count, and prospects. 

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